Half-Off is a program where listeners can purchase gift cards from participating partners at a discounted rate (example - $100 gift card is sold for $50). Partners that have participated in the past include restaurants, spas, automotive, hotels, entertainment, travel, etc. In exchange for promotional exposure partners provide gift cards at no cost to the stations. Although the gift card is sold for half price the partner still honors the gift card at full value (i.e. if a listener purchases a $100 gift card for $50 it is still worth $100).
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